PRINT ADS

HIGH-IMPACT, DIRECT-RESPONSE ADVERTISING THAT TURNS MORE OF YOUR PROSPECTS INTO CLIENTS

When highly targeted in publications that make sense for your business, print advertising can still be a profitable marketing channel. We’ll help you craft the right message and identify and advertise in the right magazines. The keys to successful print advertising include testing different publications, running your ads multiple times (most clients require several touchpoints with a business before buying), including a response device in your ads, and carefully tracking your advertising results. You absolutely must be able to determine where prospects come from and how many of your print ad leads become paying clients.

Having an impactful headline in your ad is especially important, as readers will decide whether they want to read your ad based on your headline’s relevance and power. Your ad must also include a Unique Selling Proposition (USP), answering the question of why your prospects should choose your offerings over those of your competitors. Potential clients want to know how they will benefit from your offerings and why they should trust and choose you over their available alternatives.

HIGH-IMPACT, DIRECT-RESPONSE ADVERTISING THAT TURNS MORE OF YOUR PROSPECTS INTO CLIENTS

When highly targeted in publications that make sense for your business, print advertising can still be a profitable marketing channel. We’ll help you craft the right message and identify and advertise in the right magazines. The keys to successful print advertising include testing different publications, running your ads multiple times (most clients require several touchpoints with a business before buying), including a response device in your ads, and carefully tracking your advertising results. You absolutely must be able to determine where prospects come from and how many of your print ad leads become paying clients.

Having an impactful headline in your ad is especially important, as readers will decide whether they want to read your ad based on your headline’s relevance and power. Your ad must also include a Unique Selling Proposition (USP), answering the question of why your prospects should choose your offerings over those of your competitors. Potential clients want to know how they will benefit from your offerings and why they should trust and choose you over their available alternatives.

WE’LL CRAFT RETURN-FOCUSED PRINT ADS WITH COMPELLING RESPONSE DEVICES THAT GET PROSPECTS TO TAKE ACTION

Today, people are busier than ever, and, for many, their attention is being pulled in a wide array of directions. For small businesses, general brand advertising that does not ask prospects to take some valuable action is typically not a profitable advertising strategy. Instead, it typically ends up being a money drain. To profitably attract new clients, your print advertising must motivate people to call you, email you, visit your website, or take some other action today that’s valuable to you. We’ll help you craft print advertisements that drive people to take action. We believe in the concept that creativity, while important, is not enough; an ad is not truly creative unless it sells your offering.

We’ll carefully incorporate a compelling headline, copy, and images to tell your story and get interested parties to contact your business. Depending on your industry and your unique needs and preferences, we’ll incorporate special offers, limited-time offers, coupons (all with an offer code that clients must provide so you can track your ads), or other direct response devices to motivate readers. We’ll also help you further track your ads through methods such as website lead forms that ask clients how they heard about you and by training your client service staff to consistently ask new leads how they heard about your business.

 

To see an example of a direct-response mechanism now, take a look at the bottom of this page. You’ll notice an offer to instantly download our Free 2021 Growth Guide, The Ultimate Small Business Marketing Guide: 20 High-Return Methods to Grow Your Company in 2021.

WE’LL CRAFT RETURN-FOCUSED PRINT ADS WITH COMPELLING RESPONSE DEVICES THAT GET PROSPECTS TO TAKE ACTION


Today, people are busier than ever, and, for many, their attention is being pulled in a wide array of directions. For small businesses, general brand advertising that does not ask prospects to take some valuable action is typically not a profitable advertising strategy. Instead, it typically ends up being a money drain. To profitably attract new clients, your print advertising must motivate people to call you, email you, visit your website, or take some other action today that’s valuable to you. We’ll help you craft print advertisements that drive people to take action. We believe in the concept that creativity, while important, is not enough; an ad is not truly creative unless it sells your offering.

We’ll carefully incorporate a compelling headline, copy, and images to tell your story and get interested parties to contact your business. Depending on your industry and your unique needs and preferences, we’ll incorporate special offers, limited-time offers, coupons (all with an offer code that clients must provide so you can track your ads), or other direct response devices to motivate readers. We’ll also help you further track your ads through methods such as website lead forms that ask clients how they heard about you and by training your client service staff to consistently ask new leads how they heard about your business.

To see an example of a direct-response mechanism now, take a look at the bottom of this page. You’ll notice an offer to instantly download our Free 2021 Growth Guide, The Ultimate Small Business Marketing Guide: 20 High-Return Methods to Grow Your Company in 2021.

EXPERIENCED DIRECT-RESPONSE MARKETER, ROSS KARDWELL, WILL PERSONALLY OVERSEE YOUR ADVERTISING STRATEGY AND THE DEVELOPMENT OF YOUR CREATIVE MATERIALS

When you work with us, you’ll collaborate directly with our company’s owner, Ross Kardwell. Ross will personally be your account manager, overseeing all aspects of your advertising campaign. Ross has two decades of direct-response advertising and marketing experience, with a focus on direct-response methods. A graduate of Cornell University, Ross holds an MBA from Columbia Business School. He has also completed graduate-level coursework in psychology at Harvard University’s Extension School.

 

Give us a call today at 1-800-886-1059 if you’re interested in learning more about how we can help increase your sales and profits through high-impact print advertising. Or, contact us through our general online contact form or our online marketing consultation request form. You can also send us an email at growth@kardwellgroup.com. All advertising consultations with us are complimentary and no-obligation.

Looking to find out more about today’s most impactful marketing strategies and tactics? Get a copy of our Free 2021 Growth Guide, The Ultimate Small Business Marketing Guide: 20 High-Return Methods to Grow Your Company in 2021 now.

EXPERIENCED DIRECT-RESPONSE MARKETER, ROSS KARDWELL, WILL PERSONALLY OVERSEE YOUR ADVERTISING STRATEGY AND THE DEVELOPMENT OF YOUR CREATIVE MATERIALS

When you work with us, you’ll collaborate directly with our company’s owner, Ross Kardwell. Ross will personally be your account manager, overseeing all aspects of your advertising campaign. Ross has two decades of direct-response advertising and marketing experience, with a focus on direct-response methods. A graduate of Cornell University, Ross holds an MBA from Columbia Business School. He has also completed graduate-level coursework in psychology at Harvard University’s Extension School.

Give us a call today at 1-800-886-1059 if you’re interested in learning more about how we can help increase your sales and profits through high-impact print advertising. Or, contact us through our general online contact form or our online marketing consultation request form. You can also send us an email at growth@kardwellgroup.com. All advertising consultations with us are complimentary and no-obligation.

Looking to find out more about today’s most impactful marketing strategies and tactics? Get a copy of our Free 2021 Growth Guide, The Ultimate Small Business Marketing Guide: 20 High-Return Methods to Grow Your Company in 2021 now.

 

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