LANDING PAGE OPTIMIZATION

OPTIMIZE YOUR WEBSITE’S LANDING PAGES TO INCREASE YOUR CONVERSION RATE, SALES, AND INCOME

When building a landing page for your site, the primary aim is to turn as many visitors as possible into satisfied, paying clients (i.e., to maximize your page’s conversion rate). This goal should influence every aspect of how you think about and craft your landing page. While there’s no single “correct” way to nail your conversion rate, it’s good to keep some general principles in mind:

1. Your site must be easy to navigate. Ecommerce and online information are convenience-focused and increasingly streamlined, as attention spans and patience are at a premium. How to get to the next step on your site should be immediately apparent to your visitors.

2. Testimonials sell products and services. A genuinely well-reviewed offering sells better than one without reviews. Try to cultivate organic, positive testimonials and put them front and center on your landing page.

OPTIMIZE YOUR WEBSITE’S LANDING PAGES TO INCREASE YOUR CONVERSION RATE, SALES, AND INCOME

When building a landing page for your site, the primary aim is to turn as many visitors as possible into satisfied, paying clients (i.e., to maximize your page’s conversion rate). This goal should influence every aspect of how you think about and craft your landing page. While there’s no single “correct” way to nail your conversion rate, it’s good to keep some general principles in mind:

1. Your site must be easy to navigate. Ecommerce and online information are convenience-focused and increasingly streamlined, as attention spans and patience are at a premium. How to get to the next step on your site should be immediately apparent to your visitors.

2. Testimonials sell products and services. A genuinely well-reviewed offering sells better than one without reviews. Try to cultivate organic, positive testimonials and put them front and center on your landing page.

3. Always include a call to action on your page. It is essential that you tell your website visitors what you would like them to do on your landing page. For example, you’ll notice that the final section at the bottom of this web page asks you to contact us or download one of our Free Business Growth Guides.


OUR DIGITAL MARKETING AGENCY WILL HELP YOU CRAFT IMPACTFUL, HIGH-CONVERTING LANDING PAGES

Whether your goal is to attract new leads via a lead magnet, get website visitors to fill out a lead form, or get people to call your business, we can help. As your digital marketing advisor, we’ll work with you to help identify and create effective landing pages that meet your company’s particular goals and preferences.

We’ll help you create landing pages that lead your website visits toward taking a single action that’s valuable to your business. Properly crafting your landing pages is essential to prevent visitors from bouncing from your website – clear communication and direct call-to-action are key. Below is a list of common landing pages conversion goals:

 

3. Always include a call to action on your page. It is essential that you tell your website visitors what you would like them to do on your landing page. For example, you’ll notice that the final section at the bottom of this web page asks you to contact us or download one of our Free Business Growth Guides.


OUR DIGITAL MARKETING AGENCY WILL HELP YOU CRAFT IMPACTFUL, HIGH-CONVERTING LANDING PAGES

Whether your goal is to attract new leads via a lead magnet, get website visitors to fill out a lead form, or get people to call your business, we can help. As your digital marketing advisor, we’ll work with you to help identify and create effective landing pages that meet your company’s particular goals and preferences.

We’ll help you create landing pages that lead your website visits toward taking a single action that’s valuable to your business. Properly crafting your landing pages is essential to prevent visitors from bouncing from your website – clear communication and direct call-to-action are key. Below is a list of common landing pages conversion goals:

 
 

20-YEAR SMALL BUSINESS MARKETING VETERAN, ROSS KARDWELL, WILL PERSONALLY BE YOUR LANDING PAGE OPTIMIZATION EXPERT

Based in Southampton on Long Island, NY, and serving North America, Kardwell Group can help you create landing pages that convert. When you work with us, you’ll collaborate directly with our company’s owner, Ross Kardwell. He will personally be your account manager, overseeing all aspects of your website landing page optimization project.

Ross has two decades of digital and entrepreneurial marketing experience, including the promotion and sale of a multi-million-dollar business in which he was a one-third owner. A graduate of Cornell University, Ross holds an MBA from Columbia Business School. He has also completed graduate-level coursework in psychology at Harvard University’s Extension School.

 

TAKE THE FIRST STEP TOWARD BOOSTING YOUR WEBSITE’S CONVERSION RATE – IT’S FREE, AND THERE’S NO-OBLIGATION

Give us a call today at 1-800-886-1059 to learn more about how we can help substantially increase your website conversions through high-impact landing pages. Or, contact us through our general online contact form or our online marketing consultation request form. You can also send us an email at growth@kardwellgroup.com. All landing page optimization consultations with us are complimentary and no-obligation.

Looking to find out more about today’s most impactful marketing strategies and tactics? Get a copy of our Free 2021 Growth Guide, The Ultimate Small Business Marketing Guide: 20 High-Return Methods to Grow Your Company in 2021 now.

20-YEAR SMALL BUSINESS MARKETING VETERAN, ROSS KARDWELL, WILL PERSONALLY BE YOUR LANDING PAGE OPTIMIZATION EXPERT

Based in Southampton on Long Island, NY, and serving North America, Kardwell Group can help you create landing pages that convert. When you work with us, you’ll collaborate directly with our company’s owner, Ross Kardwell. He will personally be your account manager, overseeing all aspects of your website landing page optimization project.

Ross has two decades of digital and entrepreneurial marketing experience, including the promotion and sale of a multi-million-dollar business in which he was a one-third owner. A graduate of Cornell University, Ross holds an MBA from Columbia Business School. He has also completed graduate-level coursework in psychology at Harvard University’s Extension School.


TAKE THE FIRST STEP TOWARD BOOSTING YOUR WEBSITE’S CONVERSION RATE – IT’S FREE, AND THERE’S NO-OBLIGATION

Give us a call today at 1-800-886-1059 to learn more about how we can help substantially increase your website conversions through high-impact landing pages. Or, contact us through our general online contact form or our online marketing consultation request form. You can also send us an email at growth@kardwellgroup.com. All landing page optimization consultations with us are complimentary and no-obligation.

Looking to find out more about today’s most impactful marketing strategies and tactics? Get a copy of our Free 2021 Growth Guide, The Ultimate Small Business Marketing Guide: 20 High-Return Methods to Grow Your Company in 2021 now.

 

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