OPTIMIZE YOUR WEBSITE’S LANDING PAGES TO INCREASE YOUR CONVERSION RATE, SALES, AND INCOME
When building a landing page for your site, the primary aim is to turn as many visitors as possible into satisfied, paying clients (i.e., to maximize your page’s conversion rate). This goal should influence every aspect of how you think about and craft your landing page. While there’s no single “correct” way to nail your conversion rate, it’s good to keep some general principles in mind:
1. Your site must be easy to navigate. Ecommerce and online information are convenience-focused and increasingly streamlined, as attention spans and patience are at a premium. How to get to the next step on your site should be immediately apparent to your visitors.
2. Testimonials sell products and services. A genuinely well-reviewed offering sells better than one without reviews. Try to cultivate organic, positive testimonials and put them front and center on your landing page.
3. Always include a call to action on your page. It is essential that you tell your website visitors what you would like them to do on your landing page. For example, you’ll notice that the final section at the bottom of this web page asks you to contact us or download one of our Free Business Growth Guides.
OUR DIGITAL MARKETING AGENCY WILL HELP YOU CRAFT IMPACTFUL, HIGH-CONVERTING LANDING PAGES
Whether your goal is to attract new leads via a lead magnet, get website visitors to fill out a lead form, or get people to call your business, we can help. As your digital marketing advisor, we’ll work with you to help identify and create effective landing pages that meet your company’s particular goals and preferences.
We’ll help you create landing pages that lead your website visits toward taking a single action that’s valuable to your business. Properly crafting your landing pages is essential to prevent visitors from bouncing from your website – clear communication and direct call-to-action are key. Below is a list of common landing pages conversion goals:
